B Brand. Balance. #86 USM exhibition and not before

and not before

At the heart of each living space is an aesthetic shaped by the dweller’s idea of what is essential—whether it’s a collection of inherited French antiques

Instead of the content shown in the images of Indigenous objects

They also change how we view the practice of architecture by documenting and framing unseen aspects of its emergence

B Brand. Balance. #86 USM exhibition and not beforeFurniture brand USM was founded in the Bern village of Munsingen, Switzerland, in 1885. Initially a metalwork and locksmith business, the brand burst onto the scene as a mover and shaker in modular furniture more when Paul Schaerer, grandson of USM founder Urlich Schaerer, took the helm in 1961. USM Haller, the companys first iconic modular furniture system developed in 1965 together with Swiss functionalist architect Fritz Haller, is admired