Guidelines and Standards for the Visual Design: The Games of the XX Olympiad Munich 1972 Grooming Martha Graham and Louis Kahn

Martha Graham and Louis Kahn

Ballenberg is an open-air museum in the Bernese Oberland in the Swiss Alps

At 34 × 80 cm

With a sleek and minimalistic packaging design

Guidelines and Standards for the Visual Design: The Games of the XX Olympiad Munich 1972 Grooming Martha Graham and Louis KahnAlmost a quarter of a century after the end of National Socialism in Germany, Otl Aicher was commissioned to design the cheerful Olympic Games in Munich 1972. He systematically and scientifically approached this task and liberated visual communication from national pathos by reducing it to the essential in the Bauhaus sense: the use. The manual, completed in 1967, contains a flexible system of colors, forms and fonts that enabled Aichers team and